Blog: plain marketing notes, no hypeWhat we've learned running marketing for brands, written for business owners. From a team led by former Google, Meta and TikTok operators.All articlesAI SEO · 14 Oct 2026AI SEO agencies in Singapore, compared side by sideTwelve Singapore agencies that sell AI SEO, side by side: which AIs they check, how often, whether you see the answers, the price and the minimum term.Read the articleDigital ads · 13 Oct 2026Should I let Meta's AI run my Facebook and Instagram ads?Meta's AI can now turn product photos into video ads and will soon set up whole campaigns. What to hand it, and the four things to keep for yourself.Read the articleAI SEO · 8 Oct 2026How do I get ChatGPT to recommend my business in Singapore?Your customers now ask ChatGPT who to buy from. How it picks the names it gives, a simple way to see if it names you, and what to fix first.Read the articleBuyer's guide · 7 Oct 2026How to choose a digital marketing agency in Singapore (2026)What to check, seven questions to ask on the first call, and five Singapore agencies described from their own websites. We are one option, listed last.Read the articleGuide · 30 May 2026AI marketing for SMEs: a practical 2026 guideAI won't replace your marketing judgement. Used well, it gives you leverage — more output, faster testing, lower cost. Here's how SMEs can actually start.Read the articlePlaybook · 30 May 2026How to lower your cost per acquisition: lessons from an 86% dropWhen acquisition costs plateau, the answer usually isn't more budget. Here's the thinking that took one brand's cost per acquisition from S$25.30 to S$3.49.Read the articleExplainer · 30 May 2026Meta video vs Google Search ads: which should your brand run?They're not competitors — they do different jobs. The question isn't which is better, but which matches how your product earns trust.Read the article