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AI WISE

AI marketing agency · Singapore

AI marketing agency in Singapore, led by ex-Google, Meta and TikTok operators

AI WISE is a Singapore-based digital marketing agency serving Asia, and AI is part of all of our work. We help small and medium-sized businesses and consumer-goods brands grow through marketing strategy, AI SEO (GEO and AEO), SEO, AI content production, social media management and digital advertising management.

Our team ran ad accounts inside Google, Meta and TikTok

Every agency says it knows Meta and Google. Most learned them the way everyone else did — from the dashboard, the help centre, and someone else's case study.

Our team ran ad accounts inside Google, Meta and TikTok. That is a different kind of knowledge. It is knowing which of the platform's own suggestions serve the platform more than they serve you. It is knowing that a rejected ad and a stalled ad look identical in a weekly report and need opposite responses. It is knowing what an account looks like the week before its ads stop showing.

You cannot get that from a certification.

What an AI marketing agency does, and what it does not

An AI marketing agency uses AI to plan, make and improve marketing faster and for less than a traditional agency, while experienced people still make the decisions. The point is not to replace marketers; it is to let experienced operators make more, test faster and account for every dollar.

What it does not mean: handing your budget to a bot. Targeting and bidding on Meta and Google are already run by the platforms' own models — that part was automated years ago, and no agency is beating it by hand. What is left is the part the platforms cannot do for you: what you say, to whom, and whether the tracking underneath it is sound.

That is where the work is: making enough good ads, and measurement you can rely on.

Two advertising specialists reviewing campaign performance on a monitor in a bright office

Before we change anything, we check that your sales are counted correctly

When an account we take over is not performing, the cause is rarely who the ads are shown to. It is usually that sales are not being counted properly, and it has usually been that way for months.

A laptop showing an analytics dashboard beside a notebook with a ticked checklist

The code that reports your sales (pixel and Conversions API)

It fires on every sale, counts each sale once, and sends enough detail for the platform to match the sale to the person who saw the ad.

How well sales are matched to people (event match quality)

If the platform cannot tell who bought, it cannot find more people like them.

Your website's settings on the platform (domain verification and events)

Proof that you own the site, and the list of actions it reports — the settings that quietly break after a website rebuild.

Account change history

What was altered, by whom, and when the numbers moved.

Decisions made on broken data are confident and wrong. It is the problem we find most often. Fix the tracking and every number after it can be trusted — what each dollar of ads brings back in sales (ROAS), what each new customer costs, and your reports. That is why it comes first.

We also check every day that your ads are running: campaigns that stopped, spending that dropped suddenly, ads that were rejected. A rejected ad on a Friday costs a weekend if nobody is looking.

Traditional agency or AI-native agency: where the difference shows

Not a philosophy. Four places you can check.

How many ads

Traditional agencyA handful of ideas each round, each needing a photoshoot

AI-nativeEnough versions for the platform to learn which one works

Time to make

Traditional agencyWeeks — brief, shoot, edit, revise

AI-nativeFaster, because nothing waits for a studio booking

What you're billed for

Traditional agencyHours: people, studio, revisions

AI-nativeThe work itself: a project quoted before it starts, or a percentage for running your ads

Where people's time goes

Traditional agencyMaking the ads

AI-nativeJudgement: the strategy, the creative direction and what the numbers mean

The risk with AI-native work is obvious: lots of cheap ads with nobody steering means a lot of bad ads, quickly. The risk with a traditional agency is subtler and more expensive: three beautiful ideas a quarter, none of which gave the platform enough results to learn from.

Volume without judgement is noise. Judgement without volume starves the algorithm. The work is holding both.

How to choose an AI marketing agency in Singapore

Seven questions worth asking any agency, a checklist, and five Singapore agencies described from their own websites: How to choose a digital marketing agency in Singapore.

Your first four weeks of ad management, week by week

What happens in the first month when we run your ads.

  1. Week 1

    Find out what's true

    We check that your sales are counted correctly, review what was changed in the account recently and what it did, and record where spending and results stand today. We change nothing yet: we don't touch an account we haven't read.

  2. Week 2

    Find what is holding you back

    We compare your results with your market and your competitors, and find out why you lose the ad auctions you lose: the price you offer, how relevant the platform finds your ad, or the ad itself. On Google, we read the searches your ads actually appeared for and list the ones to exclude.

  3. Week 3

    Make what is missing

    We make new ads to fill the gaps found in week 2, in the shapes and sizes each platform needs, and review each one as your customers will see it, not as it looks in a spreadsheet.

  4. Week 4

    Report, and say what it means

    A review of the month: what was spent, where the ads ran, which ads worked, what we learned and what we would do next — with what we will do kept apart from what needs your decision.

Then it loops — with the previous month's findings as the starting point rather than a fresh audit each time.

One rule about your money

Changes that move spend are not automated. A person approves them.

We read every account we manage with our own software, and we could launch campaigns the same way. We do not — that stays a human decision with a name attached to it. Automation is for finding things. Spending your budget is not a thing to find.

Each kind of work is charged its own way

It depends on which services you take. AI content production (videos, ad images and product photos) is quoted per project, so you know the cost before anything is made. Digital advertising management is charged as a percentage of your monthly ad spend, not a flat monthly fee. AI SEO and SEO work is quoted in writing before anything starts. Marketing strategy and social media management are quoted after the first call, once we know what you need. We give you the exact figures on a 30-minute call, before you commit to anything.

Small teams: when working with us pays off

It works when you have a product that already sells to someone, a budget that can keep ads running for a few weeks while the platform learns, rather than a single burst, and one person who can make a decision without a committee. Smaller teams often do better with us than large ones, because the time from spotting something to changing it is short.

It does not work when the budget is so small that the platform never sees enough sales or sign-ups to learn who buys. Below that point, more ads do not help: the platform cannot improve without enough results to learn from. We will tell you if you are below it, and roughly where it sits for your kind of business.

To try us first, start with one content project, such as an ad film or a set of ad images. We quote it before anything is made, and no monthly commitment comes with it; if it works, we continue with the monthly loop. If all you will ever need is one campaign, once, a freelancer is usually the cheaper choice.

Based in Singapore, running ad accounts across Asia

The team is in Singapore and most clients are here, so that is where our market knowledge is sharpest — from what it costs to show an ad to a thousand people here, to which kinds of ads land with local buyers.

The work is not limited to it. Accounts we run reach across Asia, and the operating model is online end to end, so a client in another market is not a special case. What travels is the platform expertise and the measurement discipline. What does not travel automatically is local nuance, so we say when a market needs research we have not done rather than assuming it looks like Singapore.

Led by former Google, Meta and TikTok operators, judged on results

We don't sell adjectives. For Buy&Ship, a cross-border shopping and shipping service, we moved its advertising from Google Search, where costs had stopped coming down, to Meta video ads in the same two markets. Its cost per acquisition (CPA) — the ad spend behind each request — fell from S$25.30 to S$3.49.

Cost per acquisition

S$25.30S$3.49

86% lower

Who is behind AI WISE

Felix Zhu Shunhao

Founder & CEO

Before AI WISE, he ran advertising at Google and Meta.

DongHyun Kim

Co-founder, CTO and COO

Market growth strategy manager at Agoda; earlier DHL Consulting and IATA.

Our ad operators include people who ran campaigns at Google, Meta and TikTok.

Listed on DesignRush

Questions about working with an AI marketing agency

An AI marketing agency uses AI to plan, make and improve marketing faster and more efficiently than a traditional agency, while experienced strategists still lead the work. AI WISE, a Singapore-based digital marketing agency serving Asia, works this way across marketing strategy, AI SEO (GEO and AEO), SEO, AI content production, social media management and digital advertising management.

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A marketing partner that does the work and shows you the numbers

Book a 30-minute discovery call. No slides, no pitch — just an honest read on whether we can help.

Or email inquiry@aiwise.sg