How we work

Video and image ads built on research, and approved by you

Every video and image we make goes through the same steps: research first, then a plan, a script and reference images you can approve, then the film or the image set.

Films made with this process for our concept brands — see the showcase

Research first, the film last, and you approve it before delivery

We call it the real-product method: every film starts from your real, unedited product photos. If you’d like to, you can review the script and the reference images before the film is made. Nothing is delivered until you approve the final film.

1
Brief and brand
We learn your product, your buyers and what the ad has to achieve, then build a brand kit from your logo, colours, fonts and tone of voice.
The product we build everything around
2
Research
We look at your category and at the ads your competitors are running right now, in Meta's, Google's and TikTok's public ad libraries.
Run this step yourself: the Ad Intel skill
3
The reason to buy
For each kind of buyer we write one clear reason to buy, then build the film on the strongest.
4
The script
Written for the kind of film it is — a presenter speaking, motion graphics, or a TV-style spot — and built only on true facts about your brand.
5
Planning around your product
Your real product is studied in detail before we plan the people, the places and each shot.
6
Reference images
Before the film is made, you see what it will be made from: the faces, the places, your own product photos and the look we are matching. You approve or change each one.
The reference images, before the film is made
7
The film
The film is made from those references. You review a cut before anything is final.
A frame from the finished film
8
Finishing
Captions, your logo and the end card are added. Every film is made at 720p, and once you approve it, we upscale that same cut to 1080p or 4K, whichever you choose.
The end card — logo and slogan

On every video

Your real product, never a substitute
Your real brand, never an invented one
Colours true to your brand
Captions and logo added last, so they stay sharp

Image ads, built around your real product

Ad images, marketplace listing images, A+ content (the image panels below an Amazon product description), product photos and more — each set made to the sizes and rules of the place it will run.

1
The facts first
We write down your product's real specifications — sizes, colours, materials — so no image can invent one.
2
One idea per image
Each image in the set gets its own reason to buy and its own headline, written from your product rather than dropped into a template.
3
Layout
The product stays the centre of attention, never buried under text, and one visual style runs across the set.
One look across the whole set
4
Production
Each image is made with your exact product in it, all at the same size, so the set drops straight into your ad account or listing.
5
Checking
Nothing reaches you until it passes our review. Anything that falls short is remade first.
Every image checked before you see it