What it is
Most ad underperformance isn't a targeting problem. It's a creative-and-offer problem wearing a targeting costume. Throwing budget at the same weak creative just loses money faster.
We lead with creative and structure, test relentlessly, and concentrate spend on what the data rewards. The goal is a lower cost per acquisition and a ROAS you can scale — measured openly.
What's included
Campaign strategy
Account structure, audiences, and the creative-led approach that actually moves CPA.
Creative testing
Multiple hooks and formats tested fast — winners scaled, losers killed.
Channel management
Meta, Google, and TikTok ads managed by people who ran these platforms from the inside.
Transparent reporting
Cost per acquisition, ROAS, and what changed to move them — no vanity dashboards.
Why AI WISE
We cut a regional brand's cost per acquisition by 86% — from S$25.30 to S$3.49 per request — by moving acquisition from maxed-out Google Search to Meta video in the same markets. That's the lens we bring: the right channel and creative for how your product earns trust, measured to the dollar.
Questions, answered
- How quickly will I see results?
- Performance insights usually emerge within the first few campaign cycles as optimization kicks in. Paid is the fastest channel to a first lead, but we're honest that the first weeks are about learning what works.
- Which ad platforms do you run?
- Meta (Facebook & Instagram), Google, and TikTok. Which mix depends on your audience and how your product is best shown.