What it is
Most ad underperformance isn't a targeting problem. It's a creative-and-offer problem wearing a targeting costume. Throwing more budget at the same weak creative just loses money faster.
We lead with creative and account structure, test relentlessly, and concentrate spend on what the data rewards. The goal is a lower cost per acquisition and a ROAS you can actually scale — reported openly, with the real numbers.
We've worked on the platform side at Google, Meta, and TikTok, so the levers we pull are the ones these systems actually reward — not folklore from a blog post.
How we work
A simple, accountable loop — no mystery, no monthly black box.
01
Audit & structure
We rebuild the account around a clean structure and the audiences that fit how your product earns trust.
02
Creative-led testing
Multiple hooks and formats run against each other — creative is the biggest lever on CPA, so that's where the work goes.
03
Concentrate spend
Winners get budget, losers get cut, fast — no sentimental attachment to an ad that isn't paying.
04
Report & scale
Transparent reporting on CPA and ROAS, and what changed to move them — then we scale what's working.
What's included
Campaign strategy
Account structure, audiences, and the creative-led approach that actually moves CPA.
Creative testing
Multiple hooks and formats tested fast — winners scaled, losers killed.
Channel management
Meta, Google, and TikTok ads managed by people who ran these platforms from the inside.
Transparent reporting
Cost per acquisition, ROAS, and what changed to move them — no vanity dashboards.
What you can expect
- A lower, clearer cost per acquisition — and the reason it moved.
- Spend concentrated on what pays, not spread across what doesn't.
- Creative tested at enough volume to keep finding new winners.
- Reporting you can actually read: CPA, ROAS, and what changed.
Why AI WISE
The lens we bring is simple: the right channel and creative for how your product earns trust, measured to the dollar. We've moved a brand's acquisition off a maxed-out channel and onto one it could actually scale — and because we make the creative too, media and creative are designed as one system, which is what really moves the number.
Questions, answered
- How quickly will I see results?
- Performance insights usually emerge within the first few campaign cycles as optimization kicks in. Paid is the fastest channel to a first lead, but we're honest that the first weeks are about learning what works.
- Which ad platforms do you run?
- Meta (Facebook & Instagram), Google, and TikTok. Which mix depends on your audience and how your product is best shown.
- Do you need me to hand over my ad accounts?
- You keep ownership of your accounts and data, always. We work inside them with the access we need — and you can revoke it at any time.
- What budget do I need to start?
- Enough to gather signal — roughly enough daily spend to exit the learning phase on your main platform. If your budget is too low to test properly, we'll tell you straight rather than take it anyway.
- Do you make the creative too, or just buy media?
- Both, together — that's the point. We design creative and media as one system, which is why the testing actually moves CPA. It pairs with our AI Content Production service.