How much does a Meta ads agency cost in Singapore?

You've run your own Facebook and Instagram ads for a year, usually late at night once the shop has closed. Now you want someone else to take them on, and the first agency you call asks what you spend a month before it says a word about its fee.

There's a reason it asks first. Your answer decides how the agency will charge you, and sometimes whether it will take you on at all.

Below is how Meta ads agencies in Singapore charge, from the prices they publish themselves, what Meta actually asks you to spend, and what I'd ask any agency before signing.

How do Meta ads agencies in Singapore charge?

Most charge a flat monthly fee or a share of what you spend on ads. On their own price pages, a flat fee runs from S$500 a month on one to S$2,000 a month on another, and a share of spend is 15% or 20%. Many add a set-up fee, a minimum term and a minimum ad spend. Meta itself sets no single minimum. The money for the ads goes to Meta, on top of the fee.

What Singapore agencies publish about their fees

Few agencies put a price on their website. These are the Singapore pages that do, for running Meta ads, as they read on 24 Oct 2026:

None of these fees includes the money you pay Meta. One page writes its prices with $ rather than S$; they're shown as written.

Two Singapore cost guides describe the wider market the same way:

A share of spend grows with you, a flat fee stays put

A flat fee is the easiest to plan around. You know it before the month starts, and it doesn't move when you spend more.

A share of spend moves with your budget. Double your spend for 11.11 and the fee doubles that month too. That's fair when more money means more ads to make and more work watching them. It's harder to justify when the extra money simply goes into the same campaigns.

Some agencies offer both and let you choose. On one page above it's S$2,000 a month or 20% of spend, so the share is the cheaper of the two until your ad spend passes S$10,000 a month.

We charge a share of spend ourselves, so read my view with that in mind. A percentage is fine as long as the agency will also tell you when to spend less. Ask when it last did that for a client.

Most ask for three months, and some charge to set up

Most of the pages above ask you to stay three months, then go month to month. One gives its reason: the first month is mostly Meta learning who your buyers are. That's fair. One page has no lock-in at all, and another charges less a month if you commit for a year.

On one page, the set-up fee pays for the groundwork: the Meta Pixel and the Conversions API that tell Meta when someone buys, the layout of the account, and the first batch of ads. Another page includes set-up in the monthly fee. A cost guide says it's fairly charged when the tracking you arrive with is broken or missing.

I'd spend less time on the term and more on what comes after it: the notice period, and what you keep if you leave. And check one line before you compare any two quotes. One agency's page says its prices include GST where applicable; most don't say either way.

Meta sets no single minimum ad spend

Cost guides often quote a daily "technical minimum" for Meta. The three I read give three different figures, and Meta's own help pages, read on 15 Oct 2026, give none.

What Meta says is that minimum budgets vary by country and objective. It weighs your type of business, your bid strategy, what you ask the ads to achieve, your currency and your schedule. If a budget is too low, Ads Manager shows an alert. A few advanced ad types carry their own minimum, which Meta tells you as you create the ad. For an account in Singapore, the minimum that counts is the one Ads Manager shows you, in your currency, for what you've asked it to do.

So where do the agencies' minimums come from? From what Meta needs in order to learn. A new ad set usually settles after about 50 results in a week, Meta says, and until then each result usually costs more. The agencies that explain their floor tie it to exactly this.

You can work out your own floor without anyone's range. Take what one sale or enquiry costs you today and multiply it by 50. That's roughly what one ad set needs to spend in a week to settle, and every extra ad set needs the same again. When an owner shows me their Ads Manager, the money is often spread across five or six ad sets, and none of them ever gets there.

Judge the fee by what each customer costs

The fee is the easy number to compare. What it buys is harder to see, and it matters more.

A few percentage points of fee is small next to what a better ad does to the cost of each customer. When we moved Buy&Ship's ads from Google Search to video on Facebook and Instagram, in Singapore and Malaysia, its cost per acquisition fell from S$25.30 to S$3.49. No gap between two agencies' fees moves the cost of a customer that far.

So ask each agency which number it will put in front of you every month. The one you want is what each new customer cost.

What to ask before you sign

Give every agency the same three facts: what you sell, what you spend on Meta now, and what one customer is worth to you. Then ask each of them the same questions, in writing:

• Is the fee flat, a share of spend, or my choice of the two? Is it before or after GST?
• Is there a set-up fee, and what does it pay for?
• What's the minimum term, and the notice period after it?
• Do you need a minimum ad spend, and how did you arrive at that number?
• Who makes the ads, and how many new ones will you test each month?
• Will the ad account, the Pixel and the audiences be in my business's name, with you added as a partner?
• What will the monthly report show: clicks, or what each customer cost?

One more check is particular to Singapore. Every ad shown to people here must carry a verified name: who pays for the ad, who benefits from it, or both. It shows on the ad's information sheet and in Meta's Ad Library (Meta's announcement). When the ad account is yours and you pay Meta directly, both names are your business's. If the agency's name would appear as the payer, ask why.

How AI WISE charges for running Meta ads

AI WISE is a Singapore-based digital marketing agency serving Asia. We charge a share of your monthly ad spend, not a flat fee. We don't publish the share; we give you the exact figure on a 30-minute call, before you commit to anything. There's no minimum contract length and no lock-in, and we agree the notice period before we start.

If your budget is too low to test properly, we'll tell you straight rather than take it anyway. Your ad account, Pixel and audiences stay in your business's name, and we work in them with partner access you can remove at any time. We make the ads as well, with AI from your real product photos, and every two weeks you see what you spent and what each new customer cost.

Questions people ask

Does Meta make you spend a set amount before your ads run? Not one set amount. Meta's own help page says minimum budgets vary by country and objective, and Ads Manager tells you when a budget is too low for what you've chosen. A few advanced ad types carry their own minimum, shown as you create the ad.

Can I keep running the ads myself until my budget is bigger? Yes, and below a certain spend it's often the better use of the money. One Singapore agency says on its own page that below SGD 1,500 a month in ad spend, it would tell you to run the ads in-house rather than pay for full management. Keep to one or two ad sets so each can settle.

What happens to my ad account if I leave an agency? If the account is in your business's name, you remove the agency's access and keep everything: the history, the Pixel and the audiences Meta has learned. If the agency set the account up under its own name, agree in writing before you sign how it will be handed over.