What is marketing strategy at AI WISE?
When marketing disappoints, the work itself is rarely the problem: the plan underneath it was never written down. Budget is spread across channels on instinct, every channel looks busy, and no one can say which one brings in customers.
We fix that before you spend. We test how you describe yourself against your competitors, choose the channels where people come to trust a product like yours, sharpen the offer, and pick the few numbers that show whether it is working — so every dollar you spend afterwards has a job and a way to be measured.
You get a short written plan you can act on next week, not a 60-page deck. Everything else we do for you — content, social media, ads — is built from it.
Four steps, from first look to the numbers
The same four steps every time, so you always know what we are doing and why.
1
Audit
We look hard at what you're running now — your numbers, market, and competitors — to find where budget is actually leaking.
2
Your message
We settle the one idea your marketing should repeat, who it is for, and why they would choose you over the alternatives.
3
Channels and offer
We pick the channels that suit your product and the size of your business, design an offer that makes a first purchase easy, and map the steps from first seeing you to buying.
4
How you will measure it
We choose the few numbers that show whether it is working — such as what each new customer costs — and set up the tracking to see them, so you put more money into what works instead of guessing.
How the first two weeks run
Week one is reading: your sales and enquiry numbers, your website and its tracking, and the ads your competitors are running now in Meta's, Google's and TikTok's public ad libraries. Week two is deciding, together: the message, the channels, the offer and the few numbers we will judge it by. By the end of it the tracking is set up, so the first month of work is measured from day one.
After that, the plan is reviewed each month against those numbers. A channel that is not earning its budget is cut, and the money moves to one that is.
The plan depends on where your business is
A business that is just starting needs to find out, cheaply, whether people want what it sells: one channel, one offer and a small budget, judged quickly. A business that already sells needs to find where its money leaks and which channel can grow next. A business selling in several Asian markets needs one message that holds across them, and a reason for each market's choice of channels. We write the plan for the stage you are at.
What you get
What you stand for
Which channels to use
Your offer and the path to a sale
The numbers to watch
What changes for you
- A short written plan you can act on next week.
- A reason for every channel you use, and a clear call on which ones to drop.
- An offer designed to turn interest into a first purchase.
- Tracking in place, so you can see which channel brought each enquiry.
Led by former Google, Meta and TikTok operators
Because our team ran campaigns at Google, Meta and TikTok, the plan is built on what those platforms reward, not on theory. It comes with measurement from day one, so you can put more money into what works. And we can carry it out too: we write the plan and then run the content, social media or ads from it, so nothing is lost between the plan and the work.
What decides the cost of a strategy
We don't publish prices; each plan is quoted before any work starts. What moves the cost is how many products and markets the plan covers, how much data you already have — sales records, analytics, past ads — and whether your tracking has to be set up from scratch. On the discovery call we look at these with you, and the quote follows.
Questions about marketing strategy
No — you can start with ads. But brands that grow without wasting money almost always have a clear plan underneath. We can run your ads from day one and write the plan alongside them.
A short written plan: what you stand for and who you are for, which channels to use, the offer, the steps from first seeing you to buying, and the few numbers to track — plus the tracking set up to see them. Short enough to act on, specific enough to hold us all to it.
The core of it — what you stand for, which channels, and which numbers to track — is usually a focused sprint of a couple of weeks. After that, the plan guides everything else and is updated as results come in.
Both. We can write the plan and then run the content, social media or ads from it, so the plan and the work stay together.
We don't publish prices. It depends on how many products and markets the plan covers, how much data you already have, and whether tracking needs setting up. You get a quote before any work starts.
By the few numbers the plan names at the start, such as what each new customer costs and how many enquiries each channel brings. The tracking to see them is part of the plan, so the first month is measured from day one.
Usually the one closest to a sale: Google search for products people already look for, and video on Meta or TikTok for products people need to see before they want them. The audit tells us which. One channel done well beats five done thinly.
If you need one person on one channel every day, hiring can make sense. A strategy needs several skills at once — research, ads, content and measurement — that are hard to find in one hire. Many brands use an agency for the plan and the first months of work, then hire as they grow.
Yes. We work with small and mid-sized brands as well as larger ones, in Singapore and across Asia. If what you need is smaller than a strategy, we'll say so on the call.
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