Brief to ad, in days
1
The brief
SÉVANE's brief fixed the facts every frame had to respect: 15% vitamin C at pH 3.3, a 30 ml UV-amber bottle and a glass dropper. A client hands us the same kind of brief about their own product; SÉVANE is invented, so we wrote it ourselves.

- Volume
- 30 ml (1.0 fl oz)
- Height
- 78 mm (3.1 in)
- Active
- 15% vitamin C (L-ascorbic)
- pH
- 3.3 — optimised
- Stability
- Anti-oxidation formula
- Bottle
- UV-amber glass
- Applicator
- Precision glass dropper
- Result
- Brighter in 4 weeks
2
The references
Every shot of the serum was made from one approved reference image: the amber bottle, the gold collar and the blush dropper on a blush plinth, in warm gold light. A client approves each reference like this one before any film is made.
Click to zoomKept the same in every shot
- Product
- The UV-amber bottle, gold collar and blush dropper
- Brand mark
- SÉVANE on the glass, in the same place every shot
- Light
- Warm gold, falling across blush and cream
- Surface
- A blush plinth with a soft mirror reflection
3
The film
From that reference we made a 15-second motion-graphics film with AI, then laid SÉVANE's words, logo and slogan on in our own type. Three frames from the film:



4
The ad set
The same brief gave five still ads for SÉVANE, one reason to buy each: the brighter-skin promise, the bottle's real size, the formula, the serum in motion and a morning shelf.
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Click to zoom5
The timeline
Studio quality — without the studio calendar.
Traditional
4–5 weeks
Booking a studio, scheduling a shoot, rounds of edits — strung across everyone’s calendars.
AI WISE
4–5 days
Brief, script, reference images, film, then the ad images, each checked by a person before the next step.