Concept brand

OVANT: a concept fashion brand, built with AI

Capsule fashionUGC try-on

Fewer. Worn daily.

A three-piece capsule — a heavy-cotton tee, a lyocell overshirt and a merino knit — built to restyle, not replace. The 15-second film on this page is a try-on video with an AI presenter, made on our production engine.

Concept — created by AI WISE to demonstrate capability. Not affiliated with any real brand.

Brief to ad, in days

1

The brief

OVANT's brief pinned down the capsule: a 240 gsm cotton tee, a lyocell overshirt and a 12-gauge merino knit, meant to be restyled rather than replaced. A client's brief does the same for their range; we wrote OVANT's because the brand is invented.

OatBoneCloveEcruCharcoal

OVANT three-piece capsule

Capsule: 3 pieces
The tee: 240 gsm heavy cotton
The knit: 12-gauge merino
The overshirt: Lyocell twill
Buttons: Natural corozo
Palette: Oat · Bone · Clove
Fit: Relaxed, boxy
Made for: Everyday rotation

2

The references

The try-on was made from approved references for everything that had to stay the same: one presenter's face and hair, the oat tee, a lived-in bedroom with window light, and a phone-height camera like a real customer's video.

OVANT reference: the presenter in the oat tee and white trousers, standing in a sunlit bedroom

Click to zoom

Kept the same in every shot

Presenter: The same face and hair in every scene
Garment: The oat tee — 240 gsm cotton, relaxed and boxy
Setting: A lived-in bedroom, window light from the left
Camera: Phone-height and natural, like a real customer’s video

3

The film

With those references approved, AI made the 15-second try-on video, and the captions and logo went on afterwards. Three frames:

OVANT film still — the heavy-cotton tee — The heavy-cotton tee, worn on its own.

OVANT film still — the overshirt — The overshirt, open over the tee.

OVANT film still — the merino knit — Just the knit — same capsule, restyled.

4

The ad set

Five stills from the brief: the whole capsule at a glance, three pieces restyled into many looks, the fabrics up close, the full set laid out, and the pieces out in a real day.

OVANT capsule hero card — 01Hero & the capsuleThe main image — stops the scroll and shows the whole three-piece capsule at a glance.

OVANT restyle card — 02RestyleThe core idea — three pieces, many looks. Restyled, not replaced.

OVANT fabric card — 03Made to lastThe trust proof — 240gsm cotton, 12-gauge merino, corozo buttons.

OVANT capsule set card — 04The capsuleThe full set, laid out — exactly what you get.

OVANT lifestyle card — 05LifestyleThe capsule out in the world — the three pieces in a real day, restyled on the move.

5

The timeline

Studio quality — without the studio calendar.

Traditional

4–5 weeks

Booking a studio, scheduling a shoot, rounds of edits — strung across everyone’s calendars.

AI WISE

4–5 days

Brief, script, reference images, film, then the ad images, each checked by a person before the next step.

Want this for your brand?

Everything above took days on our engine — on a brand we invented. Yours would be the real one.

Or email inquiry@aiwise.sg

OVANT is a concept created by AI WISE to demonstrate our production capability. It is not a real company and is not affiliated with any real brand.