Showcase · Concept

OVANT

Capsule fashionUGC Try-On

Fewer. Worn daily.

A three-piece capsule — a heavy-cotton tee, a lyocell overshirt and a merino knit — built to restyle, not replace. The 15-second film above is a real creator try-on (UGC), made on our production engine.

Concept — created by AI WISE to demonstrate capability. Not affiliated with any real brand.

How we made it

Brief to ad, in days.

01

The brief

The brief is what the client gives us — the product, the logo, the brand facts, and the details that matter. We lock the exact spec up front so every asset speaks with one voice: the same product, the same numbers, on every frame and every card. (OVANT is a concept brand, so we authored its brief ourselves — a realistic client handoff.)

OatBoneCloveEcruCharcoal

OVANT three-piece capsule

Capsule3 pieces

The tee240 gsm heavy cotton

The knit12-gauge merino

The overshirtLyocell twill

ButtonsNatural corozo

PaletteOat · Bone · Clove

FitRelaxed, boxy

Made forEveryday rotation

02

The storyboard

Next we design the whole film — before a single frame is rendered. Cinematic beats at the final 9:16, the product locked across every panel, with shot type, camera move, timing and audio annotated. Then we review it with the client and revise until it’s agreed — nothing goes into production until the board is approved.

OVANT storyboard sheet 1 of 3

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OVANT storyboard sheet 2 of 3

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OVANT storyboard sheet 3 of 3

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03

The film

With the board approved, we produce the film on our own AI production engine — rendered as one continuous, photoreal take, then finished with the on-screen text, logo and slogan composited in post so every detail matches the approved board. The 15-second result plays at the top of this page — here are three frames from it.

OVANT film still — the heavy-cotton tee — The heavy-cotton tee, worn on its own.

OVANT film still — the overshirt — The overshirt, open over the tee.

OVANT film still — the merino knit — Just the knit — same capsule, restyled.

04

The ad set

From the same brand we produce a set of professional static ads — five marketplace-grade cards, each a different selling angle, every dimension identical across the set and product-locked to the same product.

OVANT capsule hero card — 01Hero & the capsuleThe main image — stops the scroll and shows the whole three-piece capsule at a glance.

OVANT restyle card — 02RestyleThe core idea — three pieces, many looks. Restyled, not replaced.

OVANT fabric card — 03Made to lastThe trust proof — 240gsm cotton, 12-gauge merino, corozo buttons.

OVANT capsule set card — 04The capsuleThe full set, laid out — exactly what you get.

OVANT lifestyle card — 05LifestyleThe capsule out in the world — the three pieces in a real day, restyled on the move.

05

The timeline

Studio quality — without the studio calendar.

Traditional

4–5 weeks

Booking a studio, scheduling a shoot, rounds of edits — strung across everyone’s calendars.

AI WISE

4–5 days

Brief → storyboard → film → ad set, on our own engine, human-reviewed at every gate.

A note on timing: turnaround flexes with client response — it depends on how quickly approvals come back at each review gate. When they’re fast, so are we; when they’re not, we still put in maximum effort to keep it as tight as possible.

Want this for your brand?

Everything above took days on our engine — on a brand we invented. Yours would be the real one.

OVANT is a concept created by AI WISE to demonstrate our production capability. It is not a real company and is not affiliated with any real brand.