Showcase · Concept

BRANNR

Wood-fired diningTV Spot

Gather around the fire.

An intimate 38-seat restaurant where everything is cooked over flame — oak, binchotan and live coals, no gas line. The 15-second film above is a cinematic TV Spot, made on our production engine.

Concept — created by AI WISE to demonstrate capability. Not affiliated with any real brand.

How we made it

Brief to ad, in days.

01

The brief

The brief is what the client gives us — the product, the logo, the brand facts, and the details that matter. We lock the exact spec up front so every asset speaks with one voice: the same product, the same numbers, on every frame and every card. (BRANNR is a concept brand, so we authored its brief ourselves — a realistic client handoff.)

BRANNR wood-fired dining room

Seats38, one room

KitchenOpen, single hearth

FireOak · binchotan · live coals

NoGas line · microwave

Signature64-day dry-aged côte de boeuf

On the fireCharred hispi · whole sea bream

DrinksLow-intervention wine · smoke cocktails

SettingStone, plaster, candlelight

02

The storyboard

Next we design the whole film — before a single frame is rendered. Cinematic beats at the final 16:9, the product locked across every panel, with shot type, camera move, timing and audio annotated. Then we review it with the client and revise until it’s agreed — nothing goes into production until the board is approved.

BRANNR storyboard sheet 1 of 2

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BRANNR storyboard sheet 2 of 2

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03

The film

With the board approved, we produce the film on our own AI production engine — rendered as one continuous, photoreal take, then finished with the on-screen text, logo and slogan composited in post so every detail matches the approved board. The 15-second result plays at the top of this page — here are three frames from it.

BRANNR film still — live fire under the grill — Live oak and coals under the grill.

BRANNR film still — dry-aged beef searing — The dry-aged côte de boeuf, over flame.

BRANNR film still — the candle-lit room — A warm, candle-lit room around the fire.

04

The ad set

From the same brand we produce a set of professional static ads — five marketplace-grade cards, each a different selling angle, every dimension identical across the set and product-locked to the same product.

BRANNR dining-room card — 01The roomThe establishing world — a fire-lit dining room that stops the scroll.

BRANNR signature-dish card — 02The dishThe food hero — the signature cut, the reason to book.

BRANNR live-fire card — 03The fireThe craft & trust proof — oak, binchotan and live coals, no gas.

BRANNR shared-table card — 04The tableThe experience — a shared table where every seat watches the flame.

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05The brandThe identity card — the wordmark on charred-oak, lit by a single ember.

05

The timeline

Studio quality — without the studio calendar.

Traditional

4–5 weeks

Booking a studio, scheduling a shoot, rounds of edits — strung across everyone’s calendars.

AI WISE

4–5 days

Brief → storyboard → film → ad set, on our own engine, human-reviewed at every gate.

A note on timing: turnaround flexes with client response — it depends on how quickly approvals come back at each review gate. When they’re fast, so are we; when they’re not, we still put in maximum effort to keep it as tight as possible.

Want this for your brand?

Everything above took days on our engine — on a brand we invented. Yours would be the real one.

BRANNR is a concept created by AI WISE to demonstrate our production capability. It is not a real company and is not affiliated with any real brand.