Showcase · Concept

FLOE

Everyday drinkwareMotion Graphics

Carry the cold.

The everyday bottle, engineered like a flask — designed like an object you want to carry. The 15-second film above is pure-CGI motion graphics, made on our production engine.

Concept — created by AI WISE to demonstrate capability. Not affiliated with any real brand.

How we made it

Brief to ad, in days.

01

The brief

The brief is what the client gives us — the product, the logo, the brand facts, and the details that matter. We lock the exact spec up front so every asset speaks with one voice: the same product, the same numbers, on every frame and every card. (FLOE is a concept brand, so we authored its brief ourselves — a realistic client handoff.)

Sage FogSteelClayCreamCharcoal

FLOE insulated tumbler

Capacity700 ml (24 fl oz)

Height9.8 in (25 cm)

Base diameter3.2 in (8.1 cm)

Weight (empty)0.95 lb (430 g)

Material18/8 stainless, vacuum

RetentionCold 24h · Hot 12h

LidFreeSip, leakproof

FinishSoft-touch powder-coat

02

The storyboard

Next we design the whole film — before a single frame is rendered. Cinematic beats at the final 16:9, the product locked across every panel, with shot type, camera move, timing and audio annotated. Then we review it with the client and revise until it’s agreed — nothing goes into production until the board is approved.

FLOE storyboard sheet 1 of 2

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FLOE storyboard sheet 2 of 2

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03

The film

With the board approved, we produce the film on our own AI production engine — rendered as one continuous, photoreal take, then finished with the on-screen text, logo and slogan composited in post so every detail matches the approved board. The 15-second result plays at the top of this page — here are three frames from it.

FLOE film still — condensation macro — Condensation and frost, in macro.

FLOE film still — the FreeSip lid — The brushed-steel FreeSip lid, up close.

FLOE film still — ice-cold splash — Caught in an ice-cold splash.

04

The ad set

From the same brand we produce a set of professional static ads — five marketplace-grade cards, each a different selling angle, every dimension identical across the set and product-locked to the same product.

FLOE hero feature-grid card — 01Hero & featuresThe scroll-stopper — the bottle, its five colourways and the 24-hour-cold promise in one frame.

FLOE scale & spec card — 02Size & specKills the “how big is it?” doubt — real dimensions next to a phone and key.

FLOE engineering card — 03EngineeringThe build & trust proof — vacuum insulation, materials, the lid.

FLOE action-hero card — 04In motionThe energy shot — ice & water drama that earns the click on paid social.

FLOE lifestyle card — 05LifestyleThe bottle in a real day — on the gym bag, in the cupholder, on the desk. This is your carry.

05

The timeline

Studio quality — without the studio calendar.

Traditional

4–5 weeks

Booking a studio, scheduling a shoot, rounds of edits — strung across everyone’s calendars.

AI WISE

4–5 days

Brief → storyboard → film → ad set, on our own engine, human-reviewed at every gate.

A note on timing: turnaround flexes with client response — it depends on how quickly approvals come back at each review gate. When they’re fast, so are we; when they’re not, we still put in maximum effort to keep it as tight as possible.

Want this for your brand?

Everything above took days on our engine — on a brand we invented. Yours would be the real one.

FLOE is a concept created by AI WISE to demonstrate our production capability. It is not a real company and is not affiliated with any real brand.