Concept brand

FLOE: a concept drinkware brand, built with AI

Everyday drinkwareMotion graphics

Carry the cold.

The everyday bottle, engineered like a flask — designed like an object you want to carry. The 15-second film on this page is pure-CGI motion graphics, made on our production engine.

Concept — created by AI WISE to demonstrate capability. Not affiliated with any real brand.

Brief to ad, in days

1

The brief

FLOE's brief set the details that had to stay true: a 700 ml tumbler, a FreeSip lid, a carry loop, five colourways and drinks kept cold for 24 hours. A real client gives us their own version; we wrote FLOE's because the brand is invented.

Sage FogSteelClayCreamCharcoal

FLOE insulated tumbler

Capacity: 700 ml (24 fl oz)
Height: 9.8 in (25 cm)
Base diameter: 3.2 in (8.1 cm)
Weight (empty): 0.95 lb (430 g)
Material: 18/8 stainless, vacuum
Retention: Cold 24h · Hot 12h
Lid: FreeSip, leakproof
Finish: Soft-touch powder-coat

2

The references

The film was built from one approved reference: the sage tumbler in a matte powder coat with a brushed-steel rim, beaded with condensation so it reads ice-cold, in soft studio light.

FLOE reference: the sage tumbler, beaded with condensation, on a plain studio backdrop

Click to zoom

Kept the same in every shot

Product: The 700 ml sage tumbler, FreeSip lid and carry loop
Finish: Matte powder coat, brushed-steel rim
Cold cue: Condensation on the outside, so it reads ice-cold
Backdrop: Soft, neutral studio light

3

The film

With that reference approved, AI made FLOE's 15-second motion-graphics film, and we added the words, logo and slogan afterwards. Three frames:

FLOE film still — condensation macro — Condensation and frost, in macro.

FLOE film still — the FreeSip lid — The brushed-steel FreeSip lid, up close.

FLOE film still — ice-cold splash — Caught in an ice-cold splash.

4

The ad set

Five still ads came from the same brief, each with its own job: stop the scroll, show the real size beside a phone, explain the insulation and the lid, catch the ice in motion, and put the bottle in an ordinary day.

FLOE hero feature-grid card — 01Hero & featuresThe scroll-stopper — the bottle, its five colourways and the 24-hour-cold promise in one frame.

FLOE scale & spec card — 02Size & specKills the “how big is it?” doubt — real dimensions next to a phone and key.

FLOE engineering card — 03EngineeringThe build & trust proof — vacuum insulation, materials, the lid.

FLOE action-hero card — 04In motionThe energy shot — ice & water drama that earns the click on paid social.

FLOE lifestyle card — 05LifestyleThe bottle in a real day — on the gym bag, in the cupholder, on the desk. This is your carry.

5

The timeline

Studio quality — without the studio calendar.

Traditional

4–5 weeks

Booking a studio, scheduling a shoot, rounds of edits — strung across everyone’s calendars.

AI WISE

4–5 days

Brief, script, reference images, film, then the ad images, each checked by a person before the next step.

Want this for your brand?

Everything above took days on our engine — on a brand we invented. Yours would be the real one.

Or email inquiry@aiwise.sg

FLOE is a concept created by AI WISE to demonstrate our production capability. It is not a real company and is not affiliated with any real brand.